According to a report from the New York Times, Apple is in serious talks to acquire Beats Electronics for close to $3.2 billion. Yeah, you read that right. Three. Point. Two. BILLION.
An acquisition would be Apple’s largest ever and would see the maker of the iPhone acquire the biggest manufacturer of high-end headphones. For Apple, the deal represents a major break in its acquisitions strategy. To date, Apple’s has focused on buying technology providers that it then incorporates into its existing products. But by buying Beats, Apple’s chief executive, Tim Cook, would signal his willingness to acquire established brands.
According to the briefed party, a deal could be announced as soon as next week, but still may fall apart.
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