After premiering earlier this year at the Sundance Film Festival, the official trailer for Fresh Dressed is here. Directed by Mass Appeal‘s Creative Director, Sacha Jenkins SHR, the film explores how hip hop fashion influenced the larger industry and ultimately affected mass culture. The trailer opens with Kanye West—an artist whose brand is a synonymous with style as it is music—speaking about the importance of “getting fresh,” which he argues is more important than money. Nas, Pusha T, Puff Daddy, Andre Leon Talley, and more share their thoughts on the importance of hip hop fashion, and are just a handful of the numerous icons that appear in the film.

 

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Dru Tyler

Owner/Co-Founder at Daily Rap News
Dru Tyler is an American entrepreneur, inventor, publicist, software engineer, investor, A&R for UMG, and a journalist. He is a co-founder of Daily Rap News the CNN of the Rap World. Dru has been publicly associated with the late Michael Jackson, Janet Jackson, Young Jeezy, Lil Kim and Junior Mafia and more.

Written by Dru Tyler

Dru Tyler is an American entrepreneur, inventor, publicist, software engineer, investor, A&R for UMG, and a journalist. He is a co-founder of Daily Rap News the CNN of the Rap World. Dru has been publicly associated with the late Michael Jackson, Janet Jackson, Young Jeezy, Lil Kim and Junior Mafia and more.