Video: King Louie – Drilluminati 2
After premiering earlier this year at the Sundance Film Festival, the official trailer for Fresh Dressed is here. Directed by Mass Appeal‘s Creative Director, Sacha Jenkins SHR, the film explores how hip hop fashion influenced the larger industry and ultimately affected mass culture. The trailer opens with Kanye West—an artist whose brand is a synonymous with style as it is music—speaking about the importance of “getting fresh,” which he argues is more important than money. Nas, Pusha T, Puff Daddy, Andre Leon Talley, and more share their thoughts on the importance of hip hop fashion, and are just a handful of the numerous icons that appear in the film.